The summer season is approaching and the hotel sector has a duty to act and make decisions that help reactivate tourist demand, with the aim of making this 2021 season a season as similar as possible to pre-covid times. The main challenge is to activate sales as soon as possible through actions and strategies that boost the reservations of customers who are willing to travel, while capturing direct demand and reducing the cost of customer acquisition.
In this sense, we propose five initiatives to boost the sales of your hotel establishment in light of the recent recovery in demand:
Loyal Customer
First of all, it is necessary to consider the partners and prepare a value-added offer that arouses curiosity or satisfies the wishes of repeat customers through targeted campaigns.
Surprise Factor
It is also essential to carry out customer acquisition actions with special offers through the hotel’s own channels, where it is possible to interact directly with the end customer and offer a more personalized service.
Value Proposal
The demand for authenticity has never been as wide as it is today. The current tourist profile wants to have honest, transparent, and real experiences when visiting the destination.
Therefore, it is essential to prepare personalized experience packages, and that these become one of the reasons why the client ends up trusting your hotel and its services.
Increased Visibility
Although the levels of reservations are still below the results obtained in 2019, searches on the travel-related tourism sector websites are increasing with the passing days.
For this reason, now is the ideal time to carry out a positioning campaign through Google Adwords, specific online marketing campaigns in social networks, or also in the different metasearch engines (GHA, Trivago, Kayak, etc.) to feed the own channels with potential clients.
Sale to B2B Distribution
Although the main objective of the hotels is to improve the percentage of direct sales, the rest of the distribution should not be ignored. B2B companies are allocating more and more resources to marketing, since their clients are doing more research processes of the product and brands on the network.
Therefore, it is necessary to choose well the clients of the B2B channel and carry out branding, co-marketing, and positioning actions on their platforms to increase the visibility of the hotels and thus be prepared when sales are reactivated.
At Medplaya Management Services we are aware of how much the tourism sector needs a strong recovery, that is why we have the necessary knowledge to help you properly take advantage of the growing demand without losing any opportunity. Contact our team to receive tailored advice.
